2008 Fall Conference: Scottsdale, AZ

Schedule

Thursday, November 20 | Friday, November 21 | Saturday, November 22 | Sunday, November 23

Thursday, November 20

5:00pm - 6:30pm

Opening General Session

Boom! Seven Choices for Blowing the Doors Off Business-As-Usual
Jackie Freiberg
Jackie will teach you that leadership is a choice. You will learn to expand your influence and become a positive force for change, motivate the unmotivated—dead people working™, create a culture of commitment and accountability, create a critical mass of people who take charge of their lives at work, inspire the kind of risk taking that leads to world-class innovation, and build a business that is truly unforgettable—a business that’s booming!

6:30pm - 8:00pm

Opening Reception

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Friday, November 21

7:00am - 8:00am

Up Close & Personal Continental Breakfast with NSA Experts

Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business.

8:30am - 10:00am

Concurrent Sessions

Secrets to Creating a Killer Speech and Earning a Ton of Money Now!

David Greenberg, CSP

Want to make great money as a speaker? You need a great speech! It’s that simple. In this hands-on program you’ll use a step-by-step approach to take your speech to a new level—one that keeps you booked at higher fees. Volunteers will be selected for on-the-spot coaching.

Writing in Layers: Developing a Creative, Quality Book Quickly

Dianna Booher, MA, CSP, CPAE

Make every hour of your investment of time pay off. Learn a 13-step process for conceptualizing, researching, interviewing, organizing, drafting, editing, and using an assistant efficiently—and a few quick tips to keep sane. In five to 28 days, you’ll have a well-written book to deliver to a major publisher.
By attending this session you will identify a 13-step process for writing a book quickly; practice idea wheels as a quick method to conceptualize book and chapter content; research efficiently in the proper stage of the book-writing project; edit for specific things in the most appropriate stage of the writing project.

Make Money in Your Jammies: Creating Income from Teleseminars and Subsequent Products

Rebecca Morgan, CMC, CSP

You know teleseminars are an easy way to make money without getting on an airplane. But you don't want just one-time event income—you want ongoing income. Learn how to create income from live teleseminars, recordings, transcripts and bundled related products. Learn how to offer your mailing list a subscription to your teleseminar products.
By attending this session you will understand why teleseminar product income gives you more freedom; know what you need to get started; know the types of teleseminars and pros and cons of each; discover how you can create ongoing income from teleseminars; learn the biggest mistakes people make in teleseminars.

8:30am - Noon

Mega Session

The Strategic Working Session YOU Need Right Now--Evaluate How You and Your Business Are Really Doing

Aldonna Ambler, CMC, CSP

Why honest self assessment is worth the effort; an approach to evaluate the interdependent subjective and objective variables behind your most important decisions; what to do to achieve all important congruence and address long term recurring problems; how to lift your speaking business off a stubborn plateau.
By attending this session you will learn a methodology to evaluate how you and your business are doing; learn the mix of subjective and objective variables that impact a speaker’s business decisions; learn why honest self assessment is worth the time and effort; learn the techniques to address conflicting variables (incongruence) in your business and any chronic recurring problems; learn the strategies to lift off a stubborn plateau and take your speaking business to the next level.

8:30am - 5:00pm

Intensive Track

Surefire Proven Ways to Out-Think, Out-Maneuver and Out-Market Your Competition

Bob Smith

In this session you will learn why traditional branding does not work and discover the three main secrets that will propel your brand to niche dominance. You’ll develop a Power Brand and discover how to become a maven of your space!
By attending this session you will master the art of experiential marketing! Learn how to produce an experience your customers will never forget; learn the secrets of effective packaging! We produced a 58% response to a cold list…imagine the response you could do with a hot or even a warm list; discover how to create magic! It’s no secret; but it is an art you can learn that will have customers coming to you time and time again forever.

10:00am - 10:30am

Break

10:30am - Noon

Concurrent Sessions

Collaborate on Your Keynote: Two Heads are Better Than One

Simon T. Bailey and Sam Horn

No speaker is an island. Want to take your keynote to the next level? Enlist the experience and expertise of others. This highly entertaining, informative session gives you a front row seat on how Simon and Sam worked together to produce a keynote that is still resonating with attendees. Discover how to be an original voice (not an echo), create a memorable money phrase, juxtapose ideas for maximum impact, and keep audience members on the edge of their seats.
By attending this session you will learn how to be an original voice (instead of an echo); learn how to create a memorable money phrase; learn how to juxtapose ideas for maximum impact; learn how to keep audience members on the edge of their seats.

The REAL Truth: Ten Things That Speakers do to Irritate Meeting Planners

Panel session facilitated by Stacy Tetschner, CAE - NSA Executive Vice President

Noon - 1:30pm

Lunch

2:00pm - 3:15pm

Concurrent Sessions

Work/Life Balance...an Elephant on a High Wire? Leap--and the Net Will Appear!

Bonnie Dean

Ever feel that you are living a very hectic life with an even crazier work schedule? Are you constantly focusing on the “urgent” at the expense of what is really important? Join Bonnie on her journey from life in the fast lane as a frantic step-mother, Godparent, great-grandmother and three time successful business builder, to a life in perspective—by design. Whether you are an emerging speaker or one filled with ancient wisdom there are lessons and humor to be shared about this ever present elephant in our midst.
By attending this session you will recognize how working less actually produces more; discover a new understanding about the life of your business and the business of your life and how they interact; describe more effective ways of dealing with other people’s demands; understand boundary-setting guidelines and why they work; reorganize the mentality around how you pick your battles.

Secrets to Building a Successful Speaking Business

Ken Keis

This presentation challenges professionals on how they THINK about their professional business in 4 areas: Speaking on Purpose, Business Structure, Leverage and Revenue Sources. This is a holistic and strategic overview to building a successful Professional Speaking Business. The principles discussed are foundational to long-term sustainable success and fulfillment in this industry. I will share my experience in growing from nothing to a multi-million dollar firm.
By attending this session you will understand who you really should be speaking to and what the REAL purpose of your professional speaking business is; learn the various types of business models/structures that should be implemented to meet your styles and needs; learn how to use the strategy of leverage in everything you do; learn that the revenue from training, coaching and presenting fees are not sustainable; learn “why and how to” by creating numerous reoccurring streams of revenue; be provided business development, marketing and product development checklists to create your mini action plans.

The Hunt for Speaking Engagements--Building a Professional Speaking Business from Africa's Most Successful Predator

Kivi Bernhard

A high energy, penetrating audio/visual presentation taking audiences deep into the African bushlands and savannahs with the aid of award winning video footage. Using the hunting habits and techniques of the African leopard, the most successful feline predator on earth, Kivi will teach participants to identify and take to market their particular “speaking” package!
By attending this session you will know what you are—take all of you to your speaking business; study your territory—research and learn about the meeting planning business; know your “prey”—study the habits of your potential clients; hunt your hunt—deliver your message, not that of a speaker you “want” to be; study your competitor—know what other speakers are doing and do something different.

2:00pm - 5:00pm

Mega Session

The Entrepreneurial Speaker: A Look at Multi-Generational Product Development

Richard Parker

Richard will show you how today's professional speaker can drastically increase their income through the development of a stable of cost-effective, highly profitable products created from a single core product through a multi-generational process. You will leave with useable ideas you can implement immediately.

By attending this session you will learn how to include product sales into your speaking business; learn why products are so important to a speaker's message; learn how to drastically reduce the development time of product development; learn what products sell and what mark-up professional speakers should expect; learn the steps needed to get started developing a multi-generational line of products.

3:15pm - 3:45pm

Break

3:45pm - 5:00pm

Concurrent Sessions

Protecting Your B.R.A.N.D. Without Losing Your Shirt: Learn Low Cost Strategies for Protecting Your Intellectual Property and Growing the Value for Your Speaking Business

Mark Partridge, JD

The importance of intellectual property to speaker success; the risks from improper use of brands and content; four key legal rights that protect intellectual capital; five simple steps to transform ideas and information into valuable protected property; and six methods for using IP to make more money as a speaker.
By attending this session you will identify the key risks faced by speakers from the misuse of intellectual capital; apply five creative strategies for using intellectual property to increase the value of your speaking business; use the four guiding rights of intellectual property to protect your creative ideas and information; use six techniques to make more money and increase the value of your business; create a strategic plan of low cost actions you can do on you own to protect your IP.

Facilitation: The New Secret Weapon for Professional Speakers

Kristin Arnold, CSP, MBA, CPF, CMC

Many speakers offer more than a speech; they provide training, consulting, facilitation, coaching and products to add more value to their clients and diversify their business model. This session will explore how facilitation can complement your speaking business and enable you to facilitate a typical follow-up leadership session.
By attending this session you will learn to have an appreciation for what facilitation is and how it can complement a speaker’s business; learn to understand the key differences between speaking and facilitating; learn to identify various facilitation services in conjunction with your speech.

The Funny Business of Humor

Mark Mayfield, CSP, CPAE

We’re not going to just tell funny stories. You might laugh, but that won’t help you learn the science of comedy, which is just as important as the art of comedy. We’re going to dissect funny stuff and figure out why it works, so you’ll be able to write your own funny stuff.
By attending this session you will learn the place humor has in professional presentations; identify different comedy types and find the one best suited for you; understand the diagramming of a joke; learn five small techniques that comedians use to enhance humor.

DINNER ON OWN

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Saturday, November 22

7:00am - 8:00am

Up Close & Personal Continental Breakfast with NSA Experts

Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business.

8:30am - 10:00am

Concurrent Sessions

Sell Your Speaking When You Stink at Sales: How to Stand Out in the Speaking Marketplace

Robert Bradford, MBA, CSP

Get more gigs by setting yourself apart from competition. Learn to get calls from clients asking you to speak rather than calling them. If you think the hardest part of speaking is selling, come learn how to sell without selling from the owner of a million dollar speaking business.
By attending this session you will learn about strategic competency in speaking; learn how to separate "so what" competency from "big bucks" competency; learn how to position your speaking business to make more money; learn how to get more referrals from other speakers.

New Roads to Wealth and Opportunity for the Professional Speaker

Francis Bologna, CPA and Vern Hoven, CSP, MT, CPAE

Once upon a time the professional speaker stood up, talked, got a standing ovation, collected a check (sometimes) and left. Not anymore. There are more revenue streams available to the professional speaker than ever before—but making and keeping it are two different things. If you're ready to earn more and committed to keeping more—then this session is for you.
By attending this session you will learn 11 sources of earned income and how to tap into them; create passive income from earned income; preserve wealth by eliminating, minimizing, or deferring taxes; create wealth through selective investments and understanding their tax implications; learn the secrets of how to maximize every dollar you earn.

Expanding Your Business Through Market Segments for a More Sustainable and Balanced Business Model

Bob Frare, CSP

Identifying, understanding and capitalizing on the different market segments that are unique to our business will help NSA members diversify their income and maintain a more balanced, sustainable business.
By attending this session you will understand our six market segments—keynotes, training, public seminars, organizational consulting, coaching and products and intellectual property; understand how our six market segments help increase income per client; understand each market segment from a product development prospective; understand how to license intellectual property.

8:30am - Noon

Mega Session with Eric Graham

Details to come!

8:30am - 5:00pm

Intensive Track

TwoHat Marketing: Creating and Maintaining Long-Term Customer Relationships

Steve Miller

What are your rules; creating a firm foundation for your business, focus and positioning? Be the Kevin Bacon of your world—your brand experience. It's never the tangibles that make you different. Pain is your best friend. Learn how to use the greatest motivator of all and how to create unbreakable relationships. Satisfied customers leave all the time.
By attending this session you will learn why setting your own rules is one of the best things you can do for your personal and professional success; learn how to uniquely position yourself in a rich niche; learn why it’s critical that you never assume a satisfied client is the same as a loyal client.

10:00am - 10:30am

Break

10:30am - Noon

Concurrent Sessions

Preventing Death by Lecture! 15 Ways to Turn Passive Listeners Into Active Learners Every Time You Present

Sharon Bowman, MA

You know your audiences enjoy your presentations, but how much can they remember and use after they walk out the door? In this high-energy session, experience 15 one-minute interactive strategies you can use with any topic and any size audience. Make your message unforgettable, without sacrificing important content. Use these short, quick strategies to turn passive listeners into active learners every time you present.
By attending this session you will choose from over a dozen one-minute interactive strategies that you can use with any topic and any audience; increase audience retention so that listeners learn, remember and use what they hear; add to what you already do well, and make it work even better for your audiences—and for you!

Earn What You Should, Keep What You Earn

Jean Houston Shore, CPA, CSP, MBA and John Reddish, CMC, MS

Ever wonder if you’re earning—and keeping—what you should? This session explores creative ways to systematize your expertise. We’ll also discuss how to control your operations and re-purpose your content to provide even more value for your clients, making sure you keep more at the end of the day.

Noon - 1:30pm

Lunch

2:00pm - 3:15pm

Concurrent Sessions

Navigating the Publishing World

Matt Holt

It's Not What You Say, It's How You Say It! Crafting Keynotes That are Tight, Light and Right

Pamela Gordon

90% of all information presented is forgotten in 48 hours. In this session you’ll see why understanding “How Adults Learn” is key to crafting presentations that land and stick with each member of your audience.
By attending this session you will identify the four distinct learning styles that exist in every audience; understand how memory works; craft presentations using “Words That Connect”—key phrases that help ensure your message is heard and understood by every member of the audience.

2:00pm - 5:00pm

Mega Session

Social Media Marketing Secrets of Growing Your Speaking Business

Ford Saeks

Learn how to use your expertise, experience and opinion to drive a steady stream of prospects to your business. Sound Complicated? Don’t worry, Ford Saeks is going to show you how to use social media networks, like LinkedIn®, YouTube™, Facebook, Digg™, and others to build your brand awareness, increase visibility and generate prospect interactivity to get more bookings and sell more products and services.
By attending this session you will learn why you cannot waste another minute to stake your claim on social media sites; what are the best strategies to use to drive traffic using SMM; how to benefit from the top 25 Social Media Web sites; how to reserve your brand and protect “social media identity” theft; how to build a powerful profile; how to create content that’s perfect for your target audience; how to funnel traffic from the popular social media sites; and more. Get your questions answered too!

3:15pm - 3:45pm

Break

3:45pm - 5:00pm

Concurrent Sessions

Niche Nirvana: How to Find Your Happy Place

Ronald P. Culberson, CSP, MSW

After 11 years of speaking on multiple topics to a variety of audiences in numerous industries, Ron decided to return to his roots as a way of creating a one-of-a-kind niche. He’ll explain how he discovered, developed and delivered this new business model taking him to Speaking Nirvana without the use of drugs or alcohol.
By attending this session you will determine what turns you on, in the speaking business that is; determine your unique “angle” based on your gifts, skills and expertise; find the market you want to target; develop your materials (logo, catch phrase, printed material, website, etc.); explore ways to exploit your niche with products and services.

Traveling Tigers...Keeping Top Performers Energized and Healthy on the Road!

Ted Rogers

Our business requires us to be on the road… a lot! By making small changes to our attitudes and awareness we can impact the number of pounds we bring back from our trips. Sadly, it’s not just our luggage that sometimes is tagged overweight… we can still enjoy our trips and take good care of ourselves.
By attending this session you will learn to choose healthier to control your lifestyle no matter where you are at; identify the endless opportunities to bring healthier choices into your daily routine.

6:00pm - 10:00pm

Dinner & Entertainment

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Sunday, November 23

6:30am - 7:30am

Religious Services

7:00am - 8:00am

Up Close & Personal Continental Breakfast with NSA Experts

Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business.

8:00am - 10:00am

Closing General Session

Turn Up the Volume and Bring it all Home!

Claude Stein

Platinum Award winning artist Claude Stein will weave the conference themes into a rousing musical finale that you will feel from your heart right down to the soles of your shoes. Using call and response singing and instant harmonies, Stein will show each of us how to bring our gifts out into the world.

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