SpeakerPalooza: San Francisco

SpeakerPalooza San Francisco
NSA's Winter Meeting
February 14 - 17, 2008
San Francisco, CA 

School of Rock:
(Two mornings of in-depth, three-hour educational sessions to keep you from wandering through your speaking business like a horse with no name.)

• How to Become a Household Name in the Industry of Your Choice in Five Years or Less
  Bill Lee, CSP
  Bill will present the step-by-step marketing plan he used to become a household name in his industry—no secrets. Bill's program will include everything you need to do the same in an industry of your choice. He'll include a detailed description of each of the businesses wihtin his core business that he parlayed into a million dollar speaking, consulting, recruiting and publishing business. Bill will also cover his biggest mistake and a detailed list of congruent products.
  By attending this session you will:
  1. Avoid costly start-up mistakes
  2. Receive sample documents, details, descriptions and photos to build and expand your speaking business
  3. Receive answers to your questions from a veteran niche player

• The Art and Craft of Telling Stories
  Panelists Liz Nichols, Mary Kelly and Kirk Waller
  Facilitated by Susan Luke, CSP
  Drawing from the world of storytelling, these well-known storytellers will show you how to use your rich background and heritage to craft compelling stories for your presentations. Not only will you get to see examples of great stories by professional tellers, the tellers will also provide an analysis of what made those stories work and then show you how to use stories in a presentation to support a point, create metaphor, entertain and more. The storytellers will then discuss specific techniques on how to find, develop and hone the stories in addition to techniques on the actual telling.
  By attending this session you will:
  1. Define and understand the importance of the difference between speaking and storytelling
  2. Better understand when, where and how to use different types of stories
  3. Incorporate a variety of tips and techniques in your own stories and storytelling style

• How to be a Rock Star Using Audience Interaction
  Kristin Arnold, CSP, CMC, CPF and Sarah Michel, CSP
  Meeting planners are demanding more audience interaction from their speakers which means more than "turn-to-your-neighbor-and-share." Come discover how to create more interaction to match the tempo and flow of your speech without losing control or taking more tiem. Bring a segment of your program to this session and the interaction rockers, Kristin and Sarah, will guide you through the steps to become America's next interaction idol.
  By attending this session you will:
  1. Learn how to infuse your speech using proven audience interaction techniques
  2. Understand the scale of interaction techniques you have at your fingertips
  3. Discriminate between being a groupie "turn-to-your-neighbor-and-share" to a rock star with a play book of rockin' skills

• The Art and Craft of the Written Word
  Bob Mayer
  New York Times best-selling author, Bob Mayer, with over three million books in print, will teach you the craft of the written word. From the original idea of one sentence, to the story line, to finding your unique voice, Bob will tap into his decades of experience to show you how to write and sell your book.
  By attending this session you will:
  1. Be able to state what your book is about in one sentence
  2. Understand and use the concept of 'camera' point of view in your writing
  3. Be able to write your book in a coherent narrative structure

• Cows Aren't the Only Ones Who Should be CONTENT-ed
  Michael Benidt and Sheryl Kay
  Audiences are clamoring for that controlled substance called content, but how do you score some? This time, those "Google guys" become your expert guides as they help you navigate the deepest, darkest alleys of the Internet. Boost your authority with fresh ideas, unique content and other irrefutable stuff. Deliver an addictive message—and milk it for all it's worth—by harnessing the incredible power of information right at your fingertips.
  By attending this session you will:
  1. Leave with no-nonsense, practical, take-home tips and tools to get to the stuff that search engines just can't reach
  2. Learn strategies to super-charge your message with verifiable studies, quotes, facts and figures
  3. Discover creative ways to build fresh and unique content for your speeches, books, blogs and newsletters.