SpeakerPalooza: San Francisco

Thursday, February 14

8:00am - 6:00pm
Registration Open

8:00am – 6:00pm
Hospitality
NSA Northern California welcomes you to SpeakerPalooza 2008! Stop by the hospitality area and mingle with other attendees as the excitement to the weekend builds!

8:30am - Noon
Chapter Leadership Workshop
Rockin' Out the Love for Leadership: Learn leadership practices that will make people fall in love with your chapter
*Open to Everyone

Whether you are a "newlywed" to leadership or have enjoyed a long-term relationship with your chapter, this leadership session is sure to ignite your passion for your chapter!
At this leadership workshop you will:

1. Discover new ways to add value for your members;
2. Hear what other chapters are doing to raise funds and gain valuable visibility;
3. Uncover ways to increase your membership;
4. Share your chapter successes;
5. Discuss growth strategies that will help your chapter; and

Much, much more!

Don't miss this rockin' leadership session, geared to help you get the answers you want and the information you need! All the well-known rock stars are sure to attend.

1:00pm - 2:00pm
Professional Expert Groups (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions.

Business Coaching/Facilitators

How Do You Really Want Your Business to Be?
Rich Fettke
In this interactive program, Rich will share what he has learned as a coach and from interacting with hundreds of other coaches over the past twelve years. He will discuss how to design a diversified business that brings you more fun, balance and profits. You will learn how to market your business in a way that fits your personality, getting clear about who you work with, what you expect from them, what they can expect from you and ways to serve and keep your ideal clients for years.

Diversity

Don’t Eat the Marshmallow Yet: What It Takes to Beat the “One Million Books Sold” Milestone
Joachim DePosada
Want to sell more than one million books? Come and listen to Joachim as he reveals how one simple idea turned into a worldwide best-seller with more than two million books sold in 20 languages. You'll discover real tips and techniques that work including the hook built into the book to multiply sales a hundred fold. If you are thinking about writing a book or have written a book, whether it is self-published or mainstream, the ideas you'll get from this session will stun you.

Humor

It’s Valentine’s Day and it’s okay to leave your heart in San Francisco, but don’t you dare leave your funny bone at home! The Humor PEG is hosting some of San Francisco’s funniest acts for our PEG session! San Francisco is home to the largest comedy college in North America and you will see some of the best around—who knows, we may even include some improv! Then, we will spend time dissecting the humor and talk about how you can make your crowds go wild! This is an once-in-a-lifetime opportunity to hear the best comedians in the country explain their craft. They aren’t NSA members (yet) but they are at the top of their game. Grab your heart, and your funny bone, and join us for a roaring good time!

BONUS: Join us at 7:00pm for a special two hour class on humor taught by those who do humor for a living! Free to Humor PEG members, $25 if you do not belong to the Humor PEG.

1:00pm - 2:00pm
Professional Staff Program Kickoff Session
*Exclusively for members of NSA's Professional Staff Program

The Technology Match Game: What do you Know? What do you Need to Know?
Jocelyn “Toolie” Garner and Linda Keith, CSP, CPA
In the very first session of the conference, you can make the connections you need to answer your most pressing questions about technology. Toolie will repeat her magic from our NSA Technology Lab and help you get connected to another staff person who has figured out what you need to know or, connect with someone who needs help from you.

Plus, CSP Linda Keith will share a technology-oriented collaboration tool she uses both with her mastermind group of speakers and with Kimberly Meyer, her marketing and operations director. Come see the step-by-step creation of the SpeakerStaff wiki Kimberly has designed. We’ll demonstrate by posting some of the resources and needs you identify in the exercise with Toolie. And the wiki will continue after SpeakerPalooza for those who want their own SpeakerStaff mastermind group.

1:00pm - 6:00pm
NSA Bookstore Open
Tap into the knowledge of your peers—stop by the NSA Bookstore where you can find a plethora of books and products from those presenting at SpeakerPalooza.

2:45pm - 3:15pm
First Timers Reception

2:30pm - 3:30pm
Professional Expert Groups (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions.

Consultants

Conflict Management and Worker Engagement: What Should You Know?
Kenneth W. Thomas, PhD
Internationally known for his research and training materials on conflict management, Kenneth will update you on the state-of-the-art in conflict management and worker engagement. What are the models, tools and concepts that make a difference?

Educators

Rock the Platform With Words That Matter
Pamela Jett Aal, MS, CSP
The words you choose to use and the words you opt to lose can make all the difference if you want to “rock” on the platform. During this session, we will focus on becoming conscious, competent and credible with respect to the words that connect us—or disconnect us—with our audience. Learn how to be seen as a credible expert, get stellar post-event reviews and move more products at the back of the room. When we consciously choose our words and become more competent with powerful word choices, we will thrill audiences and meeting planners alike!

Health & Wellness

Book More Business: How to Insure More Bookings in 2008 and Beyond!
Lois Creamer
Ever wonder why some speakers make it and others don’t? Attend this session and learn techniques that can be implemented immediately to increase local and national bookings, know how to target markets, who to call, what to say and how to close the deal.

Motivational/Keynote

Born to Be Wild!
Pegine Echevarria, MSW
This laugh-a-minute, interactive, reality based program shares the techniques for incorporating audience participation, taking risks with humor and building your business by asking for help from others. Former gang member and Motivational Speaker Hall of Famer according to Getmotivation.com, “Wild Thing” Pegine, uses humor, life experience and audience participation to create programs that rock ROI!

2:45pm - 3:15pm
First-Timers Reception
*All first-time attendees welcome

3:30pm - 4:30pm
Stage Crew: Staff & Office Management Track Opening Session
Jackie Pflug, MS
*Open to everyone, priority seating for Staff attendees

Get ready for lively, rockin’, jammin’, groovin’ sessions—SpeakerPalooza style! We know you’ve got the basics so join us for taking your speaker’s business to the next steps to greater success in 2008! Check out the topics, the tunes and come enjoy sharing ideas with your colleagues, new and old.

Jackie has reached thousands with her message of how we can all become peak performers through our attitude and our reaction to adversity. Jackie has been a guest on the Oprah Show twice and is a powerful, inspirational speaker, airline hijacking survivor and author.

3:30pm - 5:00pm
Welcome to NSA—First Timers Orientation
Chris Clarke-Epstein, CSP and Terry Paulson, PhD, CSP, CPAE
Is this your first time at an NSA meeting? Are you feeling a little overwhelmed? Come to this session and grab the opportunity to meet NSA members and other first-time attendees. This session will show you what you can expect to ease your mind in order to get the most out of your SpeakerPalooza experience.

4:00pm - 4:45pm

How to Earn Your CSP
Ronald P. Culberson, MSW, CSP
Are you ready to pursue your Certified Speaking Professional (CSP) designation, but aren’t sure where to start? This information-packed session will help answer your questions and move you one step closer to achieving this milestone in your career.

4:00pm - 5:00pm
Professional Expert Groups (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions.

Sales Experts

From Cold Call to Bold Call – How to Win the Keynote Booking War
Rob “Waldo” Waldman, MBA
Being a great speaker and having awesome content is useless—unless you know how to market and sell your brand. From tracking down relevant leads to having an arsenal of Top Gun marketing materials, Waldo the Wingman will show you dozens of innovative sales and marketing tactics that will get you booked—and build your brand—in a commoditized keynote world.

Seminar/Workshop Leaders

Engage Any Group: How to Infuse Your Workshops With Positive Energy and Audience Interaction
Mike Robbins, CSP
Would you like to be able to reach people deeply and get them to participate passionately in your workshops? In this fun-filled session, you will learn tips and techniques that allow you to authentically connect with people, engage them in meaningful interaction and make your seminars more fun and effective. When people are fully engaged, your information has a lasting impact, you get spin-offs and sell more product.

Writers/Publishers

Market and Make More Money Using Online Networking, Blogs and Podcasts
Shel Holtz
The author of How To Do Everything with Podcasting and Blogging for Business will discuss how to use the Internet to increase your business. Traditional marketing efforts are less and less effective while word-of-mouth marketing—propelled by social media—grows stronger and stronger. Promoting your business via the tools of social media can help enhance your credibility and grow your business. In this session, internationally-recognized social media expert Shel will explore the use of the broad range of social media resources available to you and how to apply them to a speaking business.

Storytellers
Once upon a PEG...
Craig Harrison and panel
Join us at the inaugural gathering of the Storytellers PEG, where you will meet enchanted leaders, hero members, speakers of mythic proportions and more as we help shape this exciting new PEG to live happily ever after. Whether you're a storyteller or want to become one, or are using stories in speeches, training or marketing, be a part of our story. Meet your PEG leaders, hear how stories are key to your speaking success and share your vision for this nascent PEG. Be a part of the PEG's creation story!

6:00pm - 7:30pm
Opening General Session
Have you ever asked questions like these, “When will clients return my calls?” “When will bureaus get me more bookings?” “Why can’t I find good staff?” “Who’s going to give me the support I need to succeed?” “When am I going to get a break in the speaking business?”

If so, then you will find John G. Miller's message, Personal Accountability and the QBQ!, a tremendous benefit to growing your speaking business. John is the founder of QBQ, Inc., an organizational development firm dedicated to making personal accountability a core value for organizations and individuals. Through his writings, speaking and a nationwide network of QBQ!-certified consultants, Miller has brought his message to countless organizations including Bausch & Lomb, Blockbuster, American Cancer Society, Wells Fargo, Verizon Wireless, Applebee’s, Boeing, Pier 1 Imports, Wilson’s Leather and the U.S. Department of Defense. (read more)

Special Appearance
Corporate humorist Brian Walter, CSP…will explore just how literally NSA Rocks!

7:30pm - 9:00pm
Opening Reception: "Backstage Party"
There’s no better way to kick off SpeakerPalooza than a party where you can mingle with your friends, meet new ones, enjoy great food and gear up for the three days ahead, which promise to be full of rock-solid educational value.

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Friday, February 15

7:00am – 8:00am
Coffee Service
Because we all understand the importance of the cup o’ joe in the morning, NSA will be providing complimentary coffee service to all attendees. If you’d like something more substantial, make plans to grab your own breakfast from the options available in the hotel.

7:00am - 4:30pm
Registration and NSA Bookstore Open

8:00am - 11:00am
School of Rock
Two mornings of in-depth, three-hour educational sessions to keep you from wandering through your speaking business like a horse with no name. These sessions will include:

• Becoming a Household Name in the Industry of Your Choice with Bill Lee, CSP
  
• Storytelling with a diverse panel of storytellers from the National Storytellers Network
  
• How to be a Speaking Star Using Audience Interaction with Kristin Arnold, CSP, CMC, CPF and Sarah Michel, CSP
  
• The Art and Craft of the Written Word with New York Times bestselling author Bob Mayer
  
• It’s the Information Business No Matter What Business You’re In with Michael Benidt and Sheryl Kay

Click here for more details

9:30am – 10:00am
Coffee Break

11:30am - 2:00pm
Luncheon General Session
Lynn Price has found success through her tour in the corporate world, the entrepreneurial world and now in Camp Belong, a non-profit camp for siblings separated by foster care. As a winner of Oprah Winfrey’s Angel Network Use Your Life Award and President Clinton’s Points of Light Service Award, Lynn will challenge you to take your “Vision for a Change” and move it into personal and professional action. (read more)

Rory Vaden, MBA, holds the record at The Southwestern Company for the largest recruited sales team and highest production by in-school dealers - a group of 23 college students who sold half a million dollars of product in three months. He is one of the top ten speakers in the world for the Toastmasters International in 2006 and author of the new book No Laughs to Know Laughs: How to be Funny to Make More Money. (read more)

Special Appearance
Corporate humorist Brian Walter, CSP…will explore just how literally NSA Rocks!


2:30pm - 3:45pm
"Side Stage" Concurrent Sessions

From Speaking to Highly Paid Consultant: Tap Into Your Expertise to Grow Your Business and Your Revenues
Marilyn Manning, PhD, CSP, CMC
Using a strategic framework, you will assess your experience, expertise and opportunities to create a renewed vision for your business. Through activities and processes, you’ll identify the appropriate ways to increase your services. Marilyn will show you how she expanded her speaking into a successful management consulting practice which includes meeting facilitation, executive coaching, organizational assessments and conflict mediation. You’ll learn specific tips on assessing and improving your skills, and ultimately, profits.
By attending this session you will:
1. Identify your consulting, coaching and facilitation potential
2. Position your expertise
3. Use a strategic planning framework to grow your business

How to Turn a Speech Into Six Figures: Simple Strategies on Turning a Single Speech Into Multiple Streams of Revenue
Ron Karr
There is an old saying, “It takes as much time and effort to sell a $10,000 engagement as it does to sell a $100,000 project.” Many speakers are limiting their earnings by not expanding the conversation, which could result in additional opportunities. They are selling a speech versus an outcome. In this session you will learn how to tweak your conversation that will open up new opportunities, increase your value proposition and generate higher revenues. Whether you are doing mostly keynotes, training or consulting, this session is a must for anyone who feels they are leaving dollars on the table and not maximizing their opportunities.
By attending this session you will:
1. Learn how to create a value proposition that sells
2. Learn how to differentiate yourself from the competition
3. Learn how to uncover additional opportunities that will create multiple revenue streams beyond a speech

Simple Tools to Rock Your Presentations
Vinny Verelli
If you don’t incorporate characters into the stories you tell, you’re missing an opportunity to connect with your audience. The more things you can do to bring your stories to life the better chance you have of really having an impact. Developing a character is one thing that you can do that is fun, easy and a sure way to get your audience engaged. See Vinny like you’ve never seen before, as Jon Schwartz.
By attending this session you will:
1. Learn five simple tools that you can start using immediately to add a new dimension to your presentations
2. Be given additional tools and resources to help you explore character development on your own
3. Get advice on avoiding some performance pitfalls from a 35-year performing veteran

Get Bigger Results With Less Effort: Expand Your Business Using Easy-to-Repeat Systems
Patrick Donadio, MBA, CSP, MCC
You work hard. You love what you do, but you wish it were easier. Patrick’s secret to running a long-term, successful business and creating bigger results with less effort is the repeatability of success by creating systems, methodologies, procedures and practices that leverage your time and your money.
By attending this session you will:
1. Learn to use a three-step foundation model to build your “repeatable success systems”
2. Understand the key concept that drives “more with less”
3. Hear real examples of various systems you can use/adapt for increasing sales/repeat business; building keynotes/workshops and coaching sessions; and managing business finances

Exclusively for CSP/CPAEs
Reinventing a Speaking Career: Repurposing, Refreshing, Retrenching
Thom Winninger, CSP, CPAE
Why teach an old dog new tricks when he can't jump that high anymore but he can sniff out better stuff. Thom will share the philosophy of reinvention from how to deal with liminal space to the benefits of Teleology and Teleoptics.

Stage Crew: Staff & Office Management Track
I Heard It Through the Grapevine: Journeying Through SpeakerPalooza Together
Linda Swindling, JD, CSP

*Open to everyone, priority seating for Staff attendees
Learn the secrets of success from the people who really know. This focused networking and planning session helps you get clear about your goals and destination for the conference. You will create an individualized plan, tap into the knowledge of the group and create your own board of advisors. All attendees will leave with a note taker and action plan. This session is very interactive, fun and will totally rock!
By attending this session you will be able to:
1. Focus your networking to tap into the knowledge of the group and determine best practices in a safe, fun and interactive environment
2. Get clear about your goals or destination and the resources you have at your disposal
3. Leave with a plan of action and individualize the rest of your conference

3:45pm – 4:15pm
Refreshment Break

4:15pm - 5:30pm
"Side Stage" Concurrent Sessions

Move From Blocked to Blockbuster: Conquer Creative Villains and Breakthrough to New Success
Judith Parker Harris, BA
Bust your way through whatever is blocking you. Bring your projects, your toughest challenges, problems that have you stuck at the starting gate with your next topic, book or product, and you will find creative solutions that will blow your mind and get your business buzzing with enthusiasm and productivity. You’ll start with an intention, find its block, script your strategy and leave with a plan. No more habits, patterns and routines to hold you back.
By attending this session you will:
1. Learn a five-step process to get unstuck from anything, anytime, anywhere
2. Gain freedom from seven creative villains—we all have them
3. Identify an intention and a strategy for its achievement

The Nuts and Bolts of Product Creation: How Products Open Doors, Create Opportunities and Make You Money!
Bernadette Trujillo-Vadurro
Discover the secrets of successfully designing, creating and launching products. Bernadette will share stories from eighteen years of experimenting with different products. You may laugh, cry or groan, but more importantly you will learn as she shares the most exciting experiences from her basement audio tapes to a money-making newsletter to video programs to self-published books to online seminars to blogs. This session is packed with useful tips, strategies and techniques for innovating products!
By attending this session you will:
1. Discover how you can turn your passion and hobby into a product that people are thrilled, anxious and happy to buy
2. Learn why products add credibility, build authority and leave a lasting impression
3. Gain perspective on how products open doors and create opportunities you never dreamed possible

“Sorry, We Can’t Hear You!”—How to Make Your Presentation Sound Great and Get Your Message Across
Orvel Ray Wilson, CSP
Ever sit in a meeting where the sound was just awful? Great sound won’t make a great speech, but bad sound can certainly ruin one. Part of our responsibility to clients is to present our programs without distortion, feedback or noise. In this session you’ll learn about simple, inexpensive technical tricks that will get you heard all the way to the back row, even when working with bad acoustics or sub-par equipment.
By attending this session you will:
1. Demystify microphones, mixers, equalization, compression, impedance-matching and other secrets of great sound engineering so you can take control of your destiny right from the stage
2. Learn to avoid the three most deadly mistakes speakers make that ruin their sound
3. Learn how to make certain that every person in every audience can clearly hear and understand every word you say

The Secrets of a Resilient Speaking Business
Aldonna Ambler, CSP, CMC
It is time to move beyond selling one gig at a time. Learn how to turn each of your speeches into long-term repeat business from someone who has been achieving 94 percent repeat business for over 30 years. Aldonna will share the results of her interviews with over 20 of NSA’s finest along with advice gleaned from several of her INC 500 clients and her journey as an award-winning entrepreneur.

By attending this session you will be able to:
1. Execute ten proven techniques to turn your speeches into long-term repeat business
2. Integrate your strategy, marketing, sales, delivery and follow-up for improved ROI
3. Leverage your ideas, time money and effort to pick up the pace

Exclusively for CSP/CPAEs
Disagree or Die: A Disruptive and Delightful Exploration of Disagreement as the Most Direct Path to Emotional, Spiritual and Intellectual Development
Ian Percy, CSP, CPAE
At this level of professional speaking, if you aren’t challenging other people’s mind-sets you’re simply not doing your job. And if you aren’t deliberately putting yourself into situations where your mind-set is challenged, you’re not expanding emotionally, spiritually or intellectually. This session says disagreement is essential to growth, and we need more of it in NSA. If you think otherwise, bring it on!
By attending this session you will:
1. Be given the opportunity to enjoy disagreement and learn how to do it to better and more frequently to everyone’s benefits

Stage Crew: Staff & Office Management Track
Good Vibrations: Quickly Pick Up On Other’s Vibes to Get On Their Wavelength
Paul Tieger

*Open to everyone, priority seating for Staff attendees
Based on the popular Jung/Myers model of personality types, SpeedReading People is a cutting-edge communication system that allows individuals to quickly size up others and speak their language. Through the use of videos and interactive exercises, Paul delivers a dynamic, enlightening presentation full of immediately useful advice. Gain indispensable life skills of SpeedReading and SpeedReaching People!
By attending this session you will:
1. Communicate more successfully with the speaker you support
2. Be more effective at selling your speaker’s services to all client types
3. Gain new and valuable insights into prospective clients’ motivations and values to best match your speaker’s program with their needs

5:30pm - 9:00pm
Dinner on own

5:45pm - 6:30pm

Jewish Service

9:00pm - 10:30pm
Rockaoke
NSA will blast the night away with the first ever Rockaoke experience. Some of NSA's most talented "speakers" will belt out Elvis, James Brown and...U2 can join in! 

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Saturday, February 16

7:00pm - 7:45pm
CSP/CSP Candidate Business Meeting

7:00am - 7:45am
Non-member Facilitated Roundtable Session
Mark LeBlanc
*Open to Academy Enrollees, Chapter Candidates, Chapter Fast-Track Participants or Other Interested Non-members
If you are not yet a member of NSA and are looking at how to fast-track your journey as a professional speaker, join us for this session of tips, ideas and information. Mark will facilitate this working session on the speaking profession.

7:00am – 8:00am
Coffee Service
NSA will be providing complimentary coffee service to all attendees. If you’d like something more substantial, make plans to grab your own breakfast from the options available in the hotel.

7:00am - 4:30pm
Registration and NSA Bookstore Open

8:00am - 11:00am
School of Rock
Two mornings of in-depth, three-hour educational sessions to keep you from wandering through your speaking business like a horse with no name. These sessions will include:

• Becoming a Household Name in the Industry of Your Choice with Bill Lee, CSP
  
• Storytelling with a diverse panel of storytellers from the National Storytellers Network
  
• How to be a Speaking Star Using Audience Interaction with Kristin Arnold, CSP, CMC, CPF and Sarah Michel, CSP
  
• The Art and Craft of the Written Word with New York Times bestselling author Bob Mayer
  
• It’s the Information Business No Matter What Business You’re In with Michael Benidt and Sheryl Kay

Click here for more details

9:30am – 10:00am
Coffee Break

11:30am - 2:00pm
Luncheon General Session
Steve Spangler, CSP will blow you away when he shows you the high voltage power of creating unforgettable experiences from ordinary moments. With a huge YouTube following and fresh off the NSA Youth Leadership Conference where he blew up 158 Diet Coke bottles, Steve will take you beyond stories, PowerPoint and group discussions into an “out of body” experience. (read more)

Drawing on experiences as a litigator, Francine Ward, JD, will show you that the jury is still out on your life’s success story. Her unbelievably candid message, practical strategies and fresh ideas will force you to examine, re-assess and reframe your life events to realize the greatness that shines within you. (read more)

Special Appearance
Corporate humorist Brian Walter, CSP…will explore just how literally NSA Rocks!

2:30pm - 3:45pm
"Side Stage" Concurrent Sessions

Good to Great Presentations Rock-Star Style: The Journey From Beginning to Mastery
Patricia Fripp, CSP, CPAE and Robert Fripp
This session focuses on Patricia and her brother Robert’s advanced performance techniques and philosophies—how you go from beginner speaker to master presenter, or happy gigster to musical genius. Close comparisons will be made between musical and speaking mastery. The Founder of King Crimson, Robert Fripp is a frequent collaborator with David Bowe, Brian Eno, Blondie, Peter Gabriel and Daryl Hall. Learn what they all have in common and hear what Jimi Hendrix said about one of the Fripps. This is one session that truly belongs with the NSA Rocks theme.
By attending this session you will:
1. Learn concepts never presented at NSA
2. Maximize rehearsal time
3. Collaborate more creatively

But I’m Not a Comedian! Adding Humor Without Parodies, Pauses or P-sounds
Todd Hunt
If you don’t write clever jokes, wear funny costumes or chat with your audience, then this session is for you. You don’t need an arsenal of one-liners to add humor to your keynotes, seminars or products! Discover seven tested techniques to punch up your programs without punch lines—or even alliteration. This is not a joke-writing class, so don’t worry about bombing in front of your audience.
By attending this session you will:
1. Recognize everyday humor and weave it throughout your presentation
2. Add “bits” that make you seem clever, even if you’re not
3. Become comfortable doing humor; not an act

Successful Sales Without the Slime: You Can Sell From the Platform Without Discomfort and Create More Satisfied Customers
Stephen Schumann
There’s no sense having product if it sits on the table. There’s no sense in selling if you don’t feel good about it when you’re done. In this session you will apply the three key elements of successful platform sales to your presentation, your product and your audience. When you apply these elements you’ll feel good, your sales will increase and your customers will leave with your product, thankful you gave them the opportunity to buy it.
By attending this session you will:
1. Develop an understanding of the three key elements of successful platform sales
2. Learn how you can address each of these elements in a variety of formats from keynotes to full day training sessions
3. Begin to apply each of the elements to your presentation, product and potential audience

Is There Value Beyond The Words You Speak?
Mel Abraham, CPA, CVA, ABV, ASA, CSP
Have you ever thought of creating a speaking business that actually has value in it beyond your speaking? One that you could sell for big dollars if you wanted to? One that makes income while you’re not on the platform? Mel Abraham will show you how true businesses are valued and what other companies are looking for in a business they might buy. He’ll explain how you can start creating a plan that gets you on the road to value creation. Mel is a long time speaker and considered one of the top 25 CPAs by the San Fernando Valley Business Journal. That’s no accident. He knows his stuff when it comes to making the numbers in your business speak just as well as you do.
By attending this session you will:
1. Learn how to value your speaking business
2. Learn the benefits of thinking like a business owner and not just a speaker
3. Learn how to figure out if your speaking business is worth selling to someone else

Demystifying HTML, CSS and Web Sites: How You Can Maintain Web Content With or Without a Web Designer
Jocelyn “Toolie” Garner

Are you tired of waiting for your Web designer to update the small stuff? Are you ready to get a hold of that Web site of yours? It's YOUR Web site after all. You can learn the essentials of HTML and Web sites in about an hour. The time you'll spend in this session will change the way forever the you work with your site and your Web designer! Bring your laptop and be ready to follow along!
By attending this session you will:
1. Understand how to construct and read an HTML page
2. Understand style sheets and how to match them to your other marketing materials
3. Understand a variety of Web site options, how to navigate and maintain a Web site and when to call a Web professional for help

Stage Crew: Staff & Office Management Track
People Get Ready! Groovin’ With the Marketing Masters
Panelists: Nancy Michaels; George Walther, CSP, CPAE; Steve Waterhouse, CSP
Facilitator: Scott Halford, CSP

*Open to everyone, priority seating for Staff attendees
With marketing matters, these masters will help make you money if you keep in mind what you will learn from them. Does your speaker say she loves you, yeah, yeah, yeah because she’s on the road again, but you’ve been working eight days a week in order to keep her calendar full? Now is your chance to learn how to navigate the long and winding road to marketing success with our stellar band: lead singer Scott Halford and band members Nancy Michaels on guitar, George Walther on bass and Steve Waterhouse on drums. Learn best practice tips and tricks and get your marketing plan in perfect tune by attending this session!
By attending this session you will:
1. Learn a variety of different approaches to keep a speaker’s calendar full
2. Discover how to make the most out of marketing dollars, no matter how meager
3. Find out why a marketing plan is critical, even if it’s basic

2:30pm - 3:45pm
Academy Roundtables

3:45pm – 4:15pm
Refreshment Break

4:15pm - 5:30pm
"Side Stage" Concurrent Sessions

Own the Topic, Own the Room: A Step-by-Step Guide to Developing Outstanding Content
Susan Keane Baker, CSP
The bottom line is you have to own the room. And while you’ll never know more about your topic than every single person who hears you speak, you can have the freshest, most interesting and poignant speech they’ve ever heard. Make your keynote even fresher and more interesting. Create a new talk for clients who want you back. Learn how to do all this and receive a 30-page workbook filled with practical techniques to implement.
By attending this session you will:
1. Identify sources to have information on your topic flowing to you daily, at no cost
2. Understand easy content enhancements that impress meeting planners and your listeners
3. Create a learning tool that will enable you to shorten or lengthen your speech on a moment’s notice

Black Belt Negotiating For Speakers
Michael Lee, MBA, CSP
Are you tired of constantly haggling over your fee? Get paid what you’re worth by applying black belt techniques of power, timing and leverage to every bargaining situation. You’ll learn secrets such as why price is the least important factor in negotiating, how to read the other person’s mind and why no one believes in win-win. Develop master bargaining skills to increase your fees and sell your value to clients.
By attending this session you will:
1. Recognize opportunitites to negotiate in your favor
2. Identify a logical step-by-step process for successful negotiations
3. Formulate a systematic plan to improve your negotiating skill

The Secrets of Storytelling: How to Lock in Your Audience So They Forget You Are Speaking for an Hour
Dave Lieber
Every speaker can tell a great story. But do you tell it right? Actually, there’s a tried and true storytelling format that has been around since the dawn of mankind. Recent medical research shows that the brain processes story information better than any other kind. This longtime newspaper and magazine writer shares the format in a fun way. Your storytelling skills will grow stronger, bolder and more confident when you see how great storytelling techniques are easily adaptable to your distinctive speaking style.
By attending this session you will:
1. Get your audience to give full concentration
2. Show how to tell stories that lead to memorable messages
3. Understand the use of characters, dramatic arc, plot and conflict

Get In the Game and Play Like a Champ: How to Take Your Speaking Business From Where It Is to Where You Want It to Be
Mike Robbins, CSP
Wherever you are with your speaking business you can always take things to the next level. Mike Robbins is a former professional baseball player who knows how to make things happen. In just six years in the speaking business he earned his CSP and wrote a national best-selling book. In this session, he’ll teach you powerful tips, techniques and secrets that you can use to take your business to the next level today!
By attending this session you will:
1. Create and leverage professional relationships that are mutually beneficial
2. Set and achieve big professional goals
3. Have fun and relax as you create new levels of success

Exclusively for CSP/CPAEs
FIZZ 101: How to Turn Cocktail Napkin Ideas into Products that Sizzle and Sell
Steve Spangler, CSP
You need products that fizz, bubble and erupt into a new revenue stream… and Steve will teach you how to create products that will have your audiences buzzing with excitement. Every speaker has product ideas, but even the best ideas don’t jump off the cocktail napkin and sell themselves. Steve will show you his secrets for turning ordinary ideas into top sellers using non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line.

By attending this session you will:
1. Learn how to use social media and online networking—YouTube, Facebook, MySpace, Digg—to get your ideas found and talked about by other people
2. Learn how to increase your search engine traffic through the use of blogs and convert visitors into buyers
3. Learn how to craft blog headlines that get noticed and stimulate interest in your products and services

Stage Crew: Staff & Office Management Track
Do You Believe in Magic? Poof! Organize Your Office, Space and Time—Fearlessly!
Elizabeth Hagen

*Open to everyone, priority seating for Staff attendees
Are you ready to work less but get more done? Are you ready to feel better about your work and yourself? Then it’s time to take fearless action! Start each day with a plan, keep on track, increase productivity and conquer the clutter. It just takes implementing simple systems and tools that really work. Elizabeth’s mission is to help every professional be more confident, get more done and have more time for what is truly important in their life.
By attending this session you will:
1. Know what your high pay-off activities are and be able to focus on them—every day
2. Be able to implement organizing systems to conquer paper pile-up, e-mail overload and office clutter
3. Apply the “Seven Steps to Stop Feeling Overwhelmed” and have peace-of-mind productivity

5:45pm - 6:30pm
Catholic Service

6:00pm - 7:00pm
Reception

7:00pm - 9:30pm
SATURDAY NIGHT FEVER DINNER & SHOW
Where American Bandstand Meets Comic Relief
As seen on Late Night with Conan O’Brien, Comedy Central, Star Search, regular appearances on the Bob & Tom Radio Show and the headliner for the Friends of Bob & Tom tour, Greg Hahn is an outrageously fun and ridiculous comedian. He has parlayed his absurdly energetic, all out style of physical humor, one liners and crowd work into an act with no waiting for the funny, just immediate pandemonium and panic. His massive, likeable and wild stylings have led to numerous television, club, corporate and now theater appearances throughout the country. Continuing to advance his career in film and television, Greg now lives in Los Angeles, where in between shows and acting classes, he goes ballistic on the drums and destroys his pathetic fellow comics in ping pong.

Pull out your best rock concert t-shirt, your finest concert jeans and keep the lighter handy because The Paul Green School of Rock Band is going to put on a show for you! Experience the nation’s premier performance-based music program for students ages 7-18, that turns them into genuine rock stars. What kid doesn’t grow up wanting to be a rock star? With the Paul Green School of Rock classes that culminate with a live performance in front of an audience, the wait is over. They will kick your, er, Palooza!

*Saturday night’s dinner and show is “groupie” attire—come dressed in jeans and your favorite concert t-shirt.

9:30pm - 11:30pm
Dancing

9:30pm - 11:30pm
Hard Talk Cafe'
A smooth and mellow opportunity for good conversation, a cup of joe and great networking away from the frantic rush of the NSA hallways. Timothy Leary couldn't manufacture a better experience. Come enjoy lips, sips and tips!

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Sunday, February 17

7:00am- 8:00am
Coffee Service
NSA will be providing complimentary coffee service to all attendees. If you’d like something more substantial, make plans to grab your own breakfast from the options available in and around the hotel.

7:15am - 8:00am
Religious Services

The Church of Jesus Christ of Latter-day Saints
Interdenominational Christian
Unity/Unitarian Religious Science

7:15am - 8:00am
Creating ROA Substance: Maximizing Your Winter Meeting Experience
Chris Clarke-Epstein, CSP
Have you ever wondered if you got your money’s worth out of an NSA meeting? Grab your favorite morning beverage and get ready to plan for an extraordinary return on attendance from this meeting.

8:00am - 10:00am
Registration and NSA Bookstore Open

8:30am - 9:30am
Behind the Music
Nine legends of NSA are bringing you the answers to your specific questions. No presentations here, just hard core information generated by your requests and facilitated by skilled professionals. Advance sign-up is not required.

Behind the Music Legends and Facilitators:

Emory Austin, CSP, CPAE
Facilitated by Terri Kabachnick, CAIA, CSP, CPBA, CPVA

Terry Brock, CSP, is having more fun than the law will allow. Terry travels around the world helping businesses leverage technology for better marketing. Discover how you can achieve the goals for your business and have bunches of fun!
Facilitated by Rick Jakle, CSP

Chris Clarke-Epstein, CSP, is a student of words—both spoken and written, a lover of storytelling—both true and slightly stretched, and a master of changes—both big and small. She has created and presented programs that inspire people to look at their world from a fresh perspective.
Facilitated by George Walther, CPAE, CSP

CSP, CMC, CPAE Roxanne Emmerich’s ability to transform companies in 24 hours is evidenced by hundreds of her clients doubling their customer service scores within 30 days and experiencing unprecedented profit and growth numbers. Clients typically use the word “miracle” to describe the results she creates.
Facilitated by Eileen McDargh, CPAE, CSP

Patricia Fripp, CSP, CPAE, is an award-winning keynote speaker who coaches executives, experienced speakers and sales teams. Her Web site rocks and is a model of how to promote online.
Facilitated by Max Dixon

Tim Gard, CSP, CPAE, is sharing his fall-out-of-your-seat laughing Comic Vision programs since 1994. In addition to his speaking business, he is also an author and markets his own line of stress buster toys. Since starting his career in 1994, Tim has spoken at more than 1,500 events from Texas to Tasmania.
Facilitated by Vilis Ozols, CSP, MBA

Kit Grant, BA, BEd, MEd, CSP, HoF, has been speaking for more than 31 years, has earned the CSP designation and is a member of the Canadian Speaking Hall of Fame. He specializes in pushing people outside their comfort zone to get the results they deserve.
Facilitated by Stephen Tweed, CSP

Sam Silverstein, CSP, owns, builds and speaks to successful companies. Tap into Sam’s experiences in sales, management and organization skills to answer questions you may have about building your successful speaking business.
Facilitated by Joe Bonura, CSP

For the past 20 years, Bryan Townsend, CSP, CPAE, has consistently been one of the nation's most active motivational humorists. Bryan says, "I don't know much about business, but my calendar seems to stay full." When it comes to working with speakers bureaus, Bryan literally wrote the book, Working With Speakers Bureaus.
Facilitated by Vanna Novak

9:30am – 10:00am
Coffee Break

10:00am - 11:30am
Closing General Session
The co-author of Made to Stick, the blockbuster New York Times bestseller, and regular columnist for Fast Company magazine, Chip Heath, will amaze you with the heavy metal principles that will make your message “stick” with the people in your audiences. (read more)

Special Appearance
Corporate humorist Brian Walter, CSP…will explore just how literally NSA Rocks!

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